SEO Learning Hub
27 modules. 200+ chapters. From complete beginner to technical expert and AI search optimization. Evidence-based learning.
Track A: Complete Beginner
The essential path to understand how search works.
SEO Fundamentals
Complete beginner guide to what SEO is, how Google works, and realistic timelines.
Keyword Research
How to find what your audience is searching for and evaluate search intent.
On-Page SEO
Optimizing individual pages for relevance, user experience, and conversions.
Content Strategy & Helpful Content
Building a scalable, SEO-focused content engine that ranks and converts.
SEO Analytics
Measuring what matters using Google Search Console and GA4.
Platform-Specific SEO
SEO nuances for WordPress, Shopify, Next.js, and other CMS platforms.
Local SEO
Dominating the Map Pack and localized organic search results.
YouTube & Video SEO
Ranking videos on YouTube and in Google's universal search.
Track B: Technical SEO Focus
For developers and technical marketers.
Technical SEO
The foundation of a healthy website. Crawling, indexing, and site architecture.
Structured Data & Schema
Using JSON-LD to help search engines understand your entities.
SEO Audit Framework
Step-by-step process for conducting a comprehensive SEO audit.
eCommerce SEO
Faceted navigation, product schemas, and category page optimization.
Programmatic SEO
Building scalable, database-driven page templates for long-tail search.
Track C: AI Search & GEO
Preparing for the LLM-driven search landscape.
AEO — Answer Engine Optimization
Optimizing for AI answers, featured snippets, and voice search.
GEO — Generative Engine Optimization
Advanced optimization for LLMs (ChatGPT, Gemini, Perplexity).
AI Search Platform Guides
How to adapt traditional SEO strategies for an AI-first search landscape.